TruFusion

TruFusion is a fitness start-up that boasts a dozen studios under one roof. TruFusion has expanded nationwide with 15 open studios and over 100 franchises sold.

I was brought on as Marketing Director to expand the one location concept nationwide. My mission was to make it appear we were more prominent than we were and create the infrastructure for the expansion.

I managed all customer touchpoints - in-studio, social, website, email, advertising, PR, and app. We created top-tier designs and partnered with celebrities, influencers, and fitness brands. TruFusion eventually landed JLO, AROD, and 24 Hour Fitness as partners in the expansion of the brand.

Design Focus: brand management, copywriting, marketing strategy, and art direction